Videresalgsprisen

Videresalgsprisen is a term used in Norwegian commerce to describe the price at which a product is resold by a retailer or distributor to an end customer, or to another intermediary, after the initial sale. It differs from the wholesale price paid by the retailer to the supplier and from the final consumer price in marketing contexts. The concept is relevant across industries where products pass through multiple hands before reaching the consumer, such as consumer electronics, apparel, and pharmaceuticals.

In practice, videresalgsprisen can be influenced by several factors, including agreements between manufacturers and distributors, competition in the market, brand strategy, and promotional activities. Some suppliers may set a recommended resale price or maintain price levels through contractual terms, while others leave price setting to the market. In many jurisdictions, rules surrounding resale price maintenance seek to limit or prohibit fixed resale prices to preserve competitive conditions.

Etymologically, the term is formed from the Norwegian components videre- (re-)sale, salgs- (sale), and prisen (the price). Related concepts include the anbefalt utsalgspris (recommended retail price), utsalgspris (retail price), and innkjøpspris (purchase price). The exact meaning and legal implications of videresalgsprisen can vary by industry, contract, and country, underscoring the importance of context when discussing resale pricing.