Vertriebsmanagement
Vertriebsmanagement, also known as sales management, refers to the process of developing, implementing, and overseeing strategies to achieve sales goals. It involves a range of activities aimed at organizing, directing, and controlling the sales force and the overall sales operation. The primary objective of effective Vertriebsmanagement is to maximize sales revenue and profitability while ensuring customer satisfaction.
Key components of Vertriebsmanagement include sales forecasting, which involves predicting future sales volumes and revenue. It
Furthermore, Vertriebsmanagement requires the establishment of effective sales processes and the implementation of sales techniques. Continuous