Varustelekas

Varusteleka is a Finnish company that specializes in the sale of military surplus, outdoor gear, and tactical equipment. Founded in 2009, it has grown to become one of the largest online retailers in its niche in Finland and has expanded its operations to serve international customers. The company's product range includes clothing, footwear, backpacks, camping equipment, and various accessories often sourced from military surplus stocks.

The business model of Varusteleka revolves around sourcing and reselling a wide variety of goods, from everyday outdoor essentials to more specialized tactical gear. They are known for their extensive online catalog and often provide detailed product descriptions and reviews. In addition to retail, Varusteleka also engages in the manufacturing of some of its own branded products, particularly in the realm of outdoor and tactical apparel.

Varusteleka operates a physical store and warehouse in Helsinki, Finland, which also serves as a distribution hub. The company places an emphasis on customer service and aims to provide a comprehensive shopping experience for enthusiasts of military surplus, hunting, camping, and outdoor activities. Their online presence is a key aspect of their business, allowing them to reach a broad customer base beyond Finland.