Varastettavat

Varastettavat is the Finnish term for the curated collection of television series and films that are made available to subscribers of the Elisa Viihde and other similar streaming services in Finland. This collection is a result of copyright agreements between the service providers and copyright holders.

The term "Varastettavat" translates to " stashables" or " hidden gems", colloquially indicating rare or hard to find content, the hidden treasures of the catalog. The list of Varastettavat changes dynamically, with new content being added and old items removed as licensing agreements expire or are renegotiated.

Elisa Viihde and other streaming services use this term to entice subscribers by highlighting exceptional content that will soon be unavailable. The goal is to encourage users to view the content while it is still available on the platform. However, the exact criteria for content to be deemed Varastettavat are not publicly disclosed.

It's worth noting that the usage of the term Varastettavat for specific content is informal and is adopted by service providers rather than being a formal classification. As the media landscape evolves, the concept of curated collections continues to change. The dynamic nature of the Varastettavat collection requires constant updates for service providers to maintain engagement with their users.