Unretuschierte

Unretuschierte is a German adjective meaning "unretouched" or "unmodified." It is most commonly used in the context of photography and advertising to describe images that have not been digitally altered or manipulated. This can include the absence of airbrushing, smoothing of skin, removal of blemishes, or alteration of body shape.

The term gained significant traction in Germany and other German-speaking countries, particularly in discussions surrounding body image, media representation, and authenticity. Campaigns and advertisements that explicitly label themselves as "unretuschierte" aim to promote a more realistic portrayal of individuals, challenging the often-unattainable beauty standards perpetuated by heavily edited imagery.

The use of "unretuschierte" in marketing can be seen as a response to growing consumer demand for transparency and a critique of the pervasive culture of digital alteration in media. It signifies a commitment to showing individuals as they are, without artificial enhancements. While the term itself is straightforward, its application can sometimes be debated, as the extent of what constitutes "retouching" can be subjective. However, its core intention is to highlight an image's authenticity and lack of significant digital manipulation.