Ultrakorta

Ultrakorta is a term used to describe an ultra-short format or approach across various media, emphasizing extreme brevity in order to convey a message quickly and with minimal elements. The word is a neologism formed from ultra- and corta (short in several Romance languages), and it is used mainly in Spanish- and Portuguese-language discourse to designate content that aims to be consumed in a very brief time window.

In film and video, ultrakorta typically refers to works with runtimes substantially shorter than traditional short films, often under a minute or even a few seconds. This constraint fosters concise storytelling, visual efficiency, and immediate impact. In literature, ultrakorta fiction refers to microfiction or flash pieces that compress narrative elements into a small number of words, sometimes only a sentence or two, while still attempting to evoke a complete idea or emotion. In advertising and media production, ultrakorta spots seek to deliver a single clear message or brand cue in an extremely brief duration, often tailored for rapid online consumption.

Usage and reception of ultrakorta content reflect current shifts in attention economics and digital media culture, where audiences favor quick, easily digestible experiences. Proponents view the format as a creative constraint that can spur inventive storytelling and design, while critics question whether meaningful depth can be achieved within such tight limits. The term remains informal and contextual, without a universally accepted standard for length or form.

See also: short film, microfiction, microvideo, short-form video, flash fiction.