Turustama

Turustama is an Estonian verb meaning to market, to bring a product or service to the market, and to promote and sell it through distribution channels and advertising. It is used in business contexts to describe actions aimed at placing offerings on the market and generating sales. The term can cover activities such as pricing, channel selection, promotion, and sales efforts.

Morphology and common forms: the infinitive is turustada, and the present tense forms include turustan, turustad, turustab, turustame, turustate, and turustavad. The past tense forms are turustas and turustasid, and the passive form is turustatakse. A related noun is turustamine (the act or process of marketing), and a person who markets is a turustaja (marketer). The corresponding adjective is turustatav (marketable).

Usage and distinctions: turustama focuses on bringing a product to the market and achieving sales, often through concrete actions like promotions and distribution. It is closely related to, but slightly narrower than, turundus, which denotes marketing as a broader discipline encompassing research, branding, and strategic planning. Turustamine refers to the ongoing process of marketing activities, including market entry and sales.

Examples: "Ettevõte turustab oma toodet riiklikul turul." "Me turustame uut tootekategooriat Interneti kaudu." "Tootja turustas toodet edukalt erinevates jaemüügikanalites." In sum, turustama is the practical act of bringing and selling a product to the market, within the broader field of marketing.