Turundussisu

Turundussisu, often translated as marketing content, refers to any material created to support marketing goals. It is designed to attract, inform, engage, and convert audiences, while building brand awareness and credibility. Its purpose is not only to promote a product or service but to provide value that resonates with specific audiences across stages of the buyer journey.

Formats include blog articles, white papers, case studies, videos, podcasts, infographics, social media posts, newsletters, landing pages, and product pages. In practice, turundussisu is produced as part of a content marketing strategy and is distributed through owned channels (company websites, email lists), earned channels (public relations, shares), and paid channels (advertisements, sponsored content).

Key considerations include audience research, relevance, usefulness, clarity, and alignment with brand voice. Search engine optimization, accessibility, and mobile-friendliness are common requirements. Content should be tailored to personas and positioned along the customer journey from awareness to decision.

Metrics such as reach, engagement, click-through rate, time on page, lead generation, and conversion rate are used to assess effectiveness. A good turundussisu strategy also includes governance, editorial calendars, content repurposing, and compliance with disclosure rules for sponsored content.

Related topics include content marketing, digital marketing, and SEO.