Tupperware

Tupperware is a brand of plastic consumer products best known for airtight food-storage containers and related kitchenware. The company markets its products primarily through direct-to-consumer channels, notably the home party plan system that spread the brand in the mid-20th century.

The original container was invented by Earl S. Tupper in 1946, who developed durable, translucent plastic containers designed to be lightweight, unbreakable, and capable of forming an airtight seal with a flexible lid gasket.

In the 1950s, Tupperware adopted the direct-selling model through home demonstrations, popularized by Brownie Wise. The approach allowed demonstrators to showcase the products’ features directly to potential buyers and helped propel rapid growth. Differences in management led to Wise’s departure from the company in 1958, after which the business continued to rely on the party plan under new leadership.

Today, Tupperware remains a global brand with a broad range of kitchen storage, prepware, and organization products sold in many countries. The company has undergone corporate reorganizations and operates as Tupperware Brands Corporation, continuing to use its direct-selling model alongside more traditional retail.