Tunnuslauseita

Tunnuslauseita is the plural form of tunnuslause, a Finnish term meaning a motto or slogan. It refers to short, memorable phrases that express the guiding idea, identity, or value proposition of a person, organization, campaign, product, or public initiative.

In Finnish, tunnuslause is formed from tunnus (identifier, symbol) and lause (phrase). Tunnuslauseita are widely used in advertising, political messaging, branding, sports teams, and civic campaigns to establish recognition and cultivate a particular image.

Typically they are concise, easy to recall, and designed for repetition. They often employ rhetorical devices such as alliteration, rhyme, parallel structure, or imperative mood. They may be officially adopted as part of a brand's identity or used more informally by groups.

They differ from direct quotes or longer mission statements in that they aim to capture a central promise in a single line. In Finland, as in many other cultures, tunnuslauseita reflect values such as reliability, cooperation, or progress and function as quick signals in public communication.

Common English equivalents are motto, slogan, or tagline. Examples of generic types include “Quality for all,” “Together forward,” or official campaign lines such as “Laadusta huolenpitoa” (From quality to care) or “Yhdessä eteemme” (Together ahead). See also advertising slogan, branding, copywriting, and Finnish language.