TradePromotions
Trade promotions are marketing activities directed at intermediaries in the product distribution channel, such as wholesalers, distributors, and retailers, to stimulate demand for a product within the trade. They complement consumer-focused promotions by encouraging stocking, display, and promotion of a product at the point of sale.
Common forms include price reductions or allowances to retailers, display and merchandising allowances, slotting fees, and
Management involves planning, budgeting, and coordinating with trading partners. Effectiveness is measured using incremental sales, trade
Trade promotions can erode margins or create channel conflict if overused or poorly targeted. They require