Tongarewa

Tongarewa is the Māori term for "our beloved homeland", a concept that encompasses the geographical and cultural identity of New Zealand. It is a word that evokes a deep sense of connection and love for the country, its people, and its natural environment.

In Māori culture, Tongarewa is more than just a physical place - it is a spiritual entity that embodies the identity of the nation. The word is derived from the Māori words "tonga", meaning "south", and "rewa", meaning "beloved" or "cherished". This term reflects the Māori people's deep connection to the land, their ancestors, and their culture.

Tongarewa is also often used to refer to the sense of community and social bonding that exists within New Zealand. It represents the values of whānau (family) and whanaungatanga (relationships), which are central to Māori identity and well-being.

Tourism New Zealand has adopted the concept of Tongarewa as a central theme in its marketing campaigns, aiming to promote New Zealand as a welcoming and cultural destination. Visitors are encouraged to experience the country's natural beauty, rich history, and warm hospitality, which are all seen as embodied in the concept of Tongarewa.

While Tongarewa is an important concept in New Zealand identity, its significance extends beyond cultural or national boundaries. It offers a gentle reminder of the importance of respecting and caring for the environment, as well as fostering connections with others. As a nation, New Zealand seeks to preserve its cultural heritage and natural resources for future generations.