Termékútvonal

Termékútvonal, also known as product lifecycle or product life cycle, is a concept in business and marketing that describes the stages a product goes through from its introduction to the market until it is removed from the market. The termékútvonal is typically divided into four main phases: introduction, growth, maturity, and decline.

During the introduction phase, a new product is launched into the market. This phase is characterized by low sales and high marketing costs as the product gains awareness and acceptance. The growth phase follows, where sales increase rapidly as the product becomes more popular and market demand grows. In the maturity phase, sales level off as the product reaches its peak market penetration. Finally, in the decline phase, sales decrease as the product becomes outdated or is replaced by newer, better products.

Understanding the termékútvonal is crucial for businesses to make informed decisions about product development, marketing strategies, and resource allocation. By analyzing the current stage of a product's lifecycle, companies can determine the appropriate actions to take, such as investing in research and development for new products, increasing marketing efforts to maintain market share, or discontinuing the product to reduce costs.