Terméksorozat

Terméksorozat refers to a product line or series. It is a collection of related products offered by a company under a common brand or theme. These products typically share similar characteristics, functionalities, or target a specific market segment. The purpose of a terméksorozat is to leverage brand recognition, cater to diverse customer needs within a category, and create a cohesive offering. Examples might include different models of smartphones within a particular series, various flavors of a beverage, or a range of skincare products designed for different skin types. Developing and managing a terméksorozat involves strategic decisions regarding product differentiation, pricing, marketing, and lifecycle management to ensure the overall success of the product family.