Tölcsérdiagrammal

Tölcsérdiagrammal is a Hungarian term that translates to "funnel chart" in English. It is a type of chart used to visualize the progressive reduction of data as it passes through various stages in a process. The most common application of a funnel chart is in sales and marketing to track the conversion rates of leads into customers.

The diagram typically starts with a wide top representing the initial number of leads or prospects. As the process progresses through each stage, such as initial contact, qualification, proposal, and closing, the number of individuals or items decreases, creating a funnel shape. Each stage is represented by a segment of the funnel, with the width of the segment proportional to the number of items at that stage.

Funnel charts are effective for identifying bottlenecks in a process. A significant drop in numbers between two consecutive stages can indicate a problem area that needs attention and improvement. For example, in a sales funnel, a large drop from "proposal sent" to "deal closed" might suggest issues with pricing, negotiation, or the sales team's closing techniques.

Beyond sales and marketing, funnel charts can also be used in other contexts, such as website analytics to track user journeys, recruitment to monitor candidate progression, or even in manufacturing to visualize product defect rates at different production stages. The simplicity of the funnel chart makes it easy to understand the flow and performance of a process at a glance.