Studiemedler

Studiemedler is a term used in Danish and Norwegian contexts to describe an intermediary who connects clients seeking studio space or production facilities with studio owners or managers. The role combines brokerage, client advisory, and logistical coordination, with a focus on securing suitable locations, equipment, and terms for a project.

Typical duties include assessing project requirements, identifying matching studios, arranging site visits, coordinating dates and access, and handling contracts, insurance, and licensing. They may also arrange ancillary services such as lighting, camera, or recording equipment, technical staff, and post-production facilities, as well as transport and catering when needed.

Clients span photographers, videographers, musicians, film and TV crews, advertising agencies, and event organizers. Revenue can come from a service fee, a commission on studio rental, a markup on equipment and services, or a combination thereof. Studiemedler may operate as independent consultants or within a studio's sales or bookings department.

Studiemedlers differ from studio owners who rent space directly and from online booking platforms that enable self-service. The role is subject to local business and contract law, and practices vary by country, including licensing, liability, and consumer-protection rules.

The practice grew with the expansion of private studios and freelance media production in the late 20th and early 21st centuries, particularly in markets with dense media activity. Today, studiemedler services are part of broader production logistics ecosystems, overlapping with agents, facility managers, and procurement specialists.