Sportingbet

Sportingbet is an online gambling company that offers sports betting, casino games, and other betting products. Founded in 1997, the company operates primarily in Europe, South America, and Australia. Sportingbet is licensed and regulated by the Malta Gaming Authority and the UK Gambling Commission.

The company provides a wide range of sports betting markets, covering popular sports such as football, tennis, basketball, and horse racing, as well as niche sports and e-sports. In addition to pre-match betting, Sportingbet also offers live in-play betting options. The platform features a comprehensive casino section with a variety of slot machines, table games like roulette and blackjack, and live dealer games.

Sportingbet has undergone several ownership changes since its inception. It was acquired by William Hill in 2013, and later became part of Entain plc (formerly GVC Holdings) in 2020 following Entain's acquisition of GVC's portfolio. The brand continues to operate under the Sportingbet name in its target markets, offering its services through its website and mobile applications. The company emphasizes responsible gambling and provides tools and resources to help users manage their betting activity.