Soovitusmõju
Soovitusmõju, or recommendation effect, is a phenomenon observed in decision-making, particularly in situations involving choices and subsequent actions. It refers to the tendency for individuals to be influenced by the recommendations or suggestions of others, even when those recommendations might not be in their best interest or are based on limited information. This effect can manifest in various contexts, from consumer behavior and product adoption to personal relationships and professional advice.
The strength of the soovitusmõju can depend on several factors. The perceived credibility and expertise of
Understanding the soovitusmõju is important in fields such as marketing, psychology, and public policy. Marketers often