Sisällöstäsen

Sisällöstäsen is a Finnish term that translates roughly to "content thesis" or "content argument." It refers to a foundational statement or core idea that a piece of content, such as an article, blog post, or presentation, aims to convey or prove. It is the central message that all other parts of the content should support and elaborate upon.

Think of sisällöstäsen as the "why" behind the content. It's not just a topic; it's the specific point or perspective the creator wants to communicate about that topic. For example, if the topic is "sustainable fashion," a sisällöstäsen might be "Sustainable fashion is not just an ethical choice but a financially viable and increasingly popular market trend."

A well-defined sisällöstäsen helps ensure that the content remains focused and coherent. It acts as a guiding principle for the writer, helping them to select relevant information, structure their arguments, and maintain a consistent message throughout. Without a clear sisällöstäsen, content can become rambling, unfocused, and fail to achieve its intended purpose.

In practice, developing a sisällöstäsen often involves brainstorming and refining the core message until it is clear, concise, and arguable. It can be a single sentence or a short paragraph that encapsulates the essence of the content. This thesis then serves as the backbone for all subsequent development, ensuring that the final piece of content effectively communicates its intended message.