Simpatik

Simpatik is an Indonesian adjective used to describe something or someone that is pleasant, likable, or charming. It typically refers to a person’s demeanor, appearance, or to objects and brands that leave a favorable impression.

Etymology and sense: The word is a borrowing from the English sympathetic, adapted into Indonesian with the suffix -ik. In Indonesian usage, simpatik emphasizes general appeal—attractiveness or friendliness—rather than the broader English sense of sharing feelings or concern.

Usage: Simpatik is common in informal speech, journalism, advertising, and social media. It can describe both personality and appearance. In formal writing, more precise words such as menarik (attractive) or ramah (friendly) may be preferred, depending on context, since simpatik carries a positive, everyday connotation.

Examples: Dia terlihat simpatik saat menyapa tetangga. Logo perusahaan itu tampak simpatik. Film itu memiliki karakter utama yang simpatik dan mudah disukai.

See also: Simpati, Menarik, Ramah.