Sekundärdistribution

Sekundärdistribution refers to the process of selling goods or services to customers who are not the primary intended recipients, often by intermediaries. This can occur in various sectors, including consumer goods, pharmaceuticals, and even digital products. In essence, it involves a secondary market where products find their way to consumers through channels other than the manufacturer's direct distribution network.

One common example is the parallel import of goods. Products legally purchased in one market are then resold in another market, bypassing the official distribution channels and potentially offering lower prices. This can be driven by price differences between regions due to varying taxes, import duties, or manufacturer pricing strategies.

Another aspect of sekundärdistribution can be seen in the aftermarket for certain products. For instance, used electronic devices or refurbished goods are often sold through secondary distribution channels, extending the product lifecycle and providing more affordable options for consumers. The gray market is also a form of sekundärdistribution, where products are sold without the manufacturer's authorization, often leading to issues with warranties and product support. Understanding sekundärdistribution is important for businesses to manage their supply chains and pricing strategies effectively, as well as for consumers seeking potentially cheaper alternatives.