Sekäsekä

Sekäsekä is a neologism used in contemporary discourse to describe a linguistic and social phenomenon that combines inclusivity with rhetorical repetition. The term is derived from the Finnish conjunction sekä, meaning "and", and has circulated mainly in online Finnish-language communities and increasingly in multilingual discussions.

In linguistic analysis, sekäsekä denotes a pattern in which statements explicitly connect two or more sides of a matter within a single clause, often by repeating or paralleling the coordinating element to emphasize that all parties are included.

Usage: Sekäsekä appears in posts, policy briefs, and marketing materials that aim to project collaboration among diverse stakeholders. It is commonly used in discussions of cooperation, sustainability, and social equity. Critics argue that it can be performative or vague if not supported by concrete commitments.

Origin and variants: The coinage arose in the early 2020s among digital communities; related concepts include reduplication and inclusive language. In practice, sekäsekä functions as a stylistic device that signals solidarity and shared responsibility, while inviting broad participation in a given proposition.

Related concepts: inclusive language, bidirectional rhetoric, reduplication.