SEOþætti

SEOþætti is a term used in Icelandic discussions of search engine optimization, referring to the factors that influence a page’s visibility in search results. In practice, SEOþætti encompass technical, content, and authority elements that, together, determine how well a site ranks.

Technical SEO þætti cover crawlability, indexing, site architecture, URL structure, HTTPS, canonicalization, robots.txt, and XML sitemaps, as well as performance and accessibility considerations. On-page or content þætti focus on relevance and quality, including keyword research, page titles, meta descriptions, headings, structured content, internal links, and multimedia optimization. Off-page or authority factors involve backlinks quality and relevance, trust signals, and brand presence.

User experience signals, such as mobile-friendliness, page speed, interactivity, and core web vitals, are central to modern SEO. Semantic SEO and structured data—schema markup and JSON-LD—help search engines understand content and enable rich results.

Local and international SEO address geo-targeting, local citations, NAP consistency, multilingual content, and hreflang implementation. Measurement relies on tools such as Google Search Console, analytics platforms, PageSpeed Insights, and Lighthouse, with metrics including impressions, click-through rate, conversions, and user engagement indicators.

Over time, SEOþætti have evolved from keyword stuffing toward holistic, user-focused practices that balance technical excellence, high-quality content, and trustworthy signals to improve relevance and experience.