RÚVs

Ríkisútvarpið, commonly abbreviated as RÚV, is Iceland's national public-service broadcaster. It began in 1930 as the country's radio service and expanded to television in the 1960s. As a public broadcaster, RÚV is tasked with informing the public, safeguarding the Icelandic language and culture, and providing programming that reflects a broad range of interests and viewpoints.

RÚV operates multiple platforms, including radio networks Rás 1 and Rás 2, and the television channel Sjónvarpið. It also maintains a digital presence through rúv.is, which provides news, live streams, and on-demand programming. Its content spans news, documentaries, drama, arts, education, and children's programming, with a focus on accessibility.

Governance and funding: RÚV is governed by a board appointed by the government under Icelandic public broadcasting law and is accountable to the state and the public. Its finances come from public subsidies allocated through the national budget, with additional revenue generated by its commercial activities and online operations under regulatory constraints.

Impact: As Iceland's main national broadcaster, RÚV plays a central role in national discourse, media literacy, and cultural preservation. It collaborates with producers and international partners, and participates in public-service initiatives and emergency broadcasting.