Rovis

Rovis is a term that appears in several contexts, most notably as a geographical name, a family surname, and a brand designation. As a settlement, Rovis refers to a small village located in the municipality of Batocina, within the Zlatibor District of western Serbia. The village lies at an altitude of roughly 750 meters and is situated near the foothills of the Dinaric Alps. According to the most recent census data, the population of Rovis numbers just over 600 inhabitants, most of whom are engaged in agriculture, livestock breeding, and modest tourism related to the surrounding natural attractions.

The name Rovis also exists as a Slavic surname, found primarily in Serbia, Croatia, and Bosnia and Herzegovina. Individuals bearing the name have been documented in historical records dating back to the 15th century, often associated with military service and local governance. Contemporary bearers of the surname are active in various professional fields, including academia, sport, and the arts.

In the commercial sector, Rovis is a registered trademark for a line of agricultural machinery produced by a Serbian manufacturing company established in the early 1990s. The brand focuses on compact harvesters, seed drills, and irrigation equipment designed for small‑scale farms in the Balkan region. Rovis products are marketed for their durability, low maintenance requirements, and compliance with EU environmental standards.

Overall, the term Rovis encompasses a modest rural community, a historically rooted family name, and a niche industrial brand, each contributing to its recognition within regional cultural and economic contexts.