Revitalise

Revitalise is a transitive verb meaning to give new life, energy, or vitality to something that has declined or lost vigor. It can refer to restoring vitality in a person, a community, an organization, or an environment, as well as refreshing processes, products, or systems.

The term comes from re- (again) + vital (life) with the suffix -ise. British English uses revitalise; American English uses revitalize. The related noun forms are revitalisation (British) and revitalization (American).

In medicine, clinicians may revitalise a patient through stimulation and supportive care. In urban or regional planning, revitalising an area involves investment, infrastructure upgrades, and cultural initiatives to attract residents and activity. In business and branding, a product or company may be revitalised through renewed strategy, product updates, or rebranding.

Related terms include revitalisation, renew, rejuvenate, and reinvigorate. Revitalisation efforts can have broad social and economic effects, and are often shaped by policy, investment, and community engagement to avoid unintended displacement or loss of local character.