Repinning

Repinning is the action on Pinterest where a user adds a pin created by another user to one of their own boards, effectively resharing the content within the platform. It is a core interaction that helps users discover and organize ideas, similar in purpose to sharing or retweeting on other networks. When a pin is repinned, attribution to the original creator and source remains linked through the pin, and the destination is typically the user’s chosen board.

How it works: a pin can be repinned from its pin view by selecting the Save or Repin option and then choosing an existing board or creating a new one. Some interfaces also allow drag-and-drop of pins onto boards. The action creates a copy of the pin on the user’s board while preserving the link to the original source.

Purpose and considerations: repinning enables topic-based curation, collaboration on boards, and discovery of new content through others’ networks. Best practices include repinning relevant, high-quality items, avoiding spam or excessive repetition, and observing copyright and attribution requirements. Users should be mindful of licensing and the original creator’s rights when repinning content from external sites.

Privacy and policy: pins are publicly visible by default on most boards, though users can create secret boards that limit visibility. Pinterest’s terms govern content ownership, sharing, and use of repinned material; users should adhere to these rules and respect licensing where applicable.

See also: Pinterest, pin, board, save, repin.