Reklamid

Reklamid is a term used in marketing analytics to describe a composite metric intended to capture the overall impact of an advertising campaign across multiple channels. The concept aims to go beyond single measures like reach, impressions, or click-through rate by aggregating signals such as exposure, engagement, and conversion into a unified score.

In common formulations, a reklamid score combines data from multiple sources, including audience reach, frequency, video views, saves or shares, time spent interacting with content, and downstream conversions. Weights are typically assigned to reflect a campaign’s goals, such as brand awareness or direct response, and the resulting score is used to compare performance across channels, audiences, or creative variants.

History and usage vary by organization. The term does not have a universally accepted definition or standard calculation, and it is more often found in industry discussions, case studies, or vendor white papers than in formal academic literature. Some agencies treat reklamid as a practical heuristic to guide budgeting and optimization decisions, while others view it as a tentative framework still in exploration.

Criticism centers on lack of standardization and potential for inconsistent interpretation. Because weights and inputs can differ widely, reklamid scores may be difficult to compare across projects or time periods. Privacy considerations and data integration challenges also influence its reliability. Proponents argue that, when clearly defined and transparently documented, reklamid can provide a useful, high-level gauge of cross-channel impact.

See also: advertising metrics, cross-channel attribution, marketing analytics.