Põhisõnum
Põhisõnum, a Estonian term, translates to "main message" or "core message" in English. It refers to the central idea or most important point that a speaker, writer, or communicator intends to convey to their audience. Identifying and articulating the põhisõnum is crucial for effective communication, as it ensures clarity and helps the audience understand the primary takeaway.
In various contexts, the põhisõnum serves as the anchor for the entire communication. For a presentation, it's
Developing a clear põhisõnum involves distillation and focus. It requires the communicator to consider what is