Pvod

Premium Video On Demand (PVOD) is a film distribution model that makes newly released feature films available for home viewing at a premium price through digital rental or purchase, typically either concurrently with or shortly after a film’s theatrical debut. PVOD is a form of transactional video on demand (TVOD) and is distinguished from subscription video on demand (SVOD) by its per-title pricing and time-limited access.

Films on PVOD are released through major digital retailers and streaming apps, with rental periods usually lasting 24 to 48 hours after viewing begins and purchase providing permanent access to the title. Prices are higher than standard VOD, frequently in the range of roughly $19.99 to $29.99 for rental or purchase, though exact figures vary by title and region. The model is often used to balance audience demand for at‑home viewing with exhibitor interests in revenue from theatrical windows.

PVOD gained prominence during the COVID-19 pandemic when studios explored simultaneous or near-simultaneous releases with theaters. Some titles were made available on PVOD on or shortly after their theatrical release, and promotional approaches varied by studio and country. Notable examples include Disney’s Premier Access releases for certain films and various tentpole titles released on PVOD platforms alongside or after cinema runs. The approach remains debated, with discussions centered on its impact on theatrical ecosystems, pricing, accessibility, and the economics of future release windows.

PVOD is part of the broader landscape of video on demand, alongside SVOD and standard TVOD, and its adoption continues to evolve with market and regulatory conditions.