Propagandassa

Propagandassa is the inessive singular form of the Finnish noun propaganda. It refers to content, messages, or activity that belongs to or occurs within propaganda, and is used to describe elements of propaganda campaigns, such as slogans, media messages, or selective information designed to influence opinions.

Linguistic notes: Propagandassa is formed by adding the inessive suffix -ssa to the root propagated from the loanword propaganda. In Finnish, this form indicates location or state, as in “in propaganda.” The construction is neutral and descriptive, not tied to any specific ideology.

Usage and context: In discourse analysis, media studies, and political communication, propagandassa is used to discuss the messages, rhetoric, and tactics that are part of propaganda. Typical features that may be described as present in propagandassa include simplification of complex issues, appeals to emotion, us-versus-them framing, and selective presentation of facts. The term itself does not imply endorsement or condemnation; it signals that the materials or messaging are part of a propaganda effort.

Examples: “Kuvat ja tekstit propagandassa ovat suunnattu suurelle yleisölle.” “Tutkimuksessa analysoitiin propagandassa käytettyä retoriikkaa.” These illustrate how the term functions in descriptive analysis.

See also: propaganda, propaganda techniques, disinformation, political communication, media literacy.