Promuove

Promuove is the third-person singular present indicative form of the Italian verb promuovere, meaning to promote, advance, or advocate. The verb derives from Latin promovere, formed from pro- “forward” and movēre “to move.” In everyday use, promuovere covers a range of senses from marketing and media to politics and careers.

Usage and senses

Promuovere is a transitive verb and usually requires a direct object. In commercial contexts it means to advertise or support a product or campaign, as in promuovere un prodotto or promuovere una campagna pubblicitaria. In organizational or political contexts it can mean to advocate, sponsor, or advance a policy, law, or initiative, for example promuovere una riforma, promuovere una legge, or promuovere un progetto. It can also refer to advancing a person in rank or position, such as promuovere qualcuno a un incarico superiore, or, in passive form, essere promosso to indicate that someone has been promoted (È stato promosso a direttore).

Grammar and forms

The form promuove is used with third-person singular subjects, as in La campagna promuove l’uso di dispositivi di protezione. The past participle is promosso, used in compound tenses: ho promosso, hai promosso, è stato promosso. In passive voice or with essere, one says è stato promosso or è stata promossa a un livello superiore. The related noun promozione denotes the act or process of promotion.

Notes

Promuovere can also appear in idiomatic expressions and collocations related to marketing, public policy, or career advancement. While similar in sense to "proporre" (to propose) or "sostenere" (to support), promuovere emphasizes active advancement or endorsement of a goal, outcome, or entity.