Promouvoirpromouvoir

Promouvoirpromouvoir is a neologism formed by duplicating the French verb promouvoir, which means “to promote.” It is not a standard dictionary entry, but it has appeared in contemporary French-language media and marketing discourse as a stylistic device or proposed brand name.

Linguistic notes indicate that reduplication is uncommon in formal French for ordinary lexical items, yet it is widely used in advertising and on social media to intensify meaning, create mnemonic impact, or signal a playful or emphatic stance. As a result, promouvoirpromouvoir can be read as “to promote (something) to promote (others)” or as a broader, slogan-like expression emphasizing promotion as a process.

Context and usage tend to place the term in discussions of promotional strategy, branding experiments, or as a label for a campaign concept. It may appear in slogans, online posts, articles, or speculative proposals where the goal is to draw attention to promotional activity, audience reach, or engagement goals.

Variants and reception vary by context. The expression may appear with a hyphen (promouvoir-promouvoir) or as a single word; reception ranges from curiosity and novelty to critique as marketing jargon or noise, depending on the audience and the surrounding discourse.

See also: Reduplication in French; Marketing slogans; Branding.