Poikkimediallinen

Poikkimediallinen is a Finnish term that translates roughly to "cross-media" or "transmedia" in English. It refers to a strategy or practice where a narrative, brand, or message is distributed and experienced across multiple media platforms. This approach aims to create a cohesive and engaging experience for the audience by leveraging the unique strengths of each platform.

The concept of poikkimediallinen involves more than simply repeating the same content on different channels. Instead, it emphasizes creating complementary content that builds upon itself, offering new perspectives or deepening the audience's understanding. For example, a story might begin with a book, continue with a film adaptation, expand through interactive online games, and be further explored through social media campaigns. Each medium contributes a distinct piece to the overall narrative or brand identity.

Key characteristics of poikkimediallinen include consistency in messaging and branding across all platforms, but also adaptation to the specific affordances of each medium. A message might be presented visually in a video, textually in a blog post, and interactively in a game. The goal is to create a synergistic effect where the whole is greater than the sum of its parts, fostering deeper engagement and brand loyalty. This strategy is common in marketing, entertainment, and journalism, where reaching diverse audiences through various touchpoints is crucial.