Podravka

Podravka is a Croatian food processing company headquartered in Koprivnica. Founded in 1934, it has grown to become one of the largest food companies in Central and Eastern Europe. The company's product portfolio is diverse, encompassing a wide range of food items.

The company is perhaps best known for its Vegeta brand, a universal food seasoning that has achieved international recognition and is sold in over 40 countries worldwide. Beyond Vegeta, Podravka produces a variety of soups, ready meals, meat products, fish products, and confectionery. They also have a significant presence in the pharmaceutical and cosmetic sectors through their subsidiary Belupo.

Podravka operates through a network of subsidiaries and production facilities across Croatia and internationally. The company is listed on the Zagreb Stock Exchange and is a significant employer in Croatia. Its business strategy focuses on innovation, product development, and expanding its market reach, both domestically and globally. Podravka is committed to maintaining high-quality standards in its production processes and product offerings.