Plattformtilnærming
Plattformtilnærming, or platform approach, is a business strategy where a company focuses on building and managing a platform that connects different groups of users, such as buyers and sellers, developers and users, or content creators and consumers. The core idea is to create an ecosystem that facilitates interactions and transactions between these user groups, generating value for all participants. Instead of producing and selling a single product or service, the platform owner acts as an intermediary, providing the infrastructure, rules, and tools necessary for the ecosystem to thrive.
Key characteristics of a plattformtilnærming include network effects, where the value of the platform increases as