Plattformtilnærming

Plattformtilnærming, or platform approach, is a business strategy where a company focuses on building and managing a platform that connects different groups of users, such as buyers and sellers, developers and users, or content creators and consumers. The core idea is to create an ecosystem that facilitates interactions and transactions between these user groups, generating value for all participants. Instead of producing and selling a single product or service, the platform owner acts as an intermediary, providing the infrastructure, rules, and tools necessary for the ecosystem to thrive.

Key characteristics of a plattformtilnærming include network effects, where the value of the platform increases as more users join. This can be a virtuous cycle, attracting more users and further enhancing the platform's utility. Examples of successful platforms include marketplaces like eBay and Amazon, social networks like Facebook and Twitter, and operating systems like iOS and Android. These platforms often adopt different revenue models, such as transaction fees, advertising, or subscriptions, to monetize the value they create. The success of a platform strategy hinges on its ability to attract and retain both sides of the market, foster trust, and continuously innovate to maintain its competitive advantage. It requires a deep understanding of user needs and a commitment to nurturing the ecosystem.