Pilarisisältöön

Pilarisisältöön is a Finnish term that translates to "pillar content" in English. It refers to a large, comprehensive piece of content that serves as a foundational resource on a particular topic. Pillar content is designed to be evergreen and authoritative, covering a broad subject area in depth. It often acts as a central hub from which more specific, tangential content, known as cluster content, can link.

The purpose of pillar content is to establish authority and expertise in a given niche, attract a significant amount of organic search traffic, and provide a valuable resource for users. By addressing a core topic thoroughly, pillar content aims to rank highly in search engine results pages (SERPs) for broad keywords related to that topic.

The structure of pillar content typically involves a long-form article, guide, or resource that is well-organized and easy to navigate. It might include sections on various sub-topics, definitions, examples, and best practices. The content is usually supported by internal linking to related cluster content, which delves into more specific aspects of the main topic. This interlinking strategy helps search engines understand the relationship between different pieces of content and further strengthens the authority of the pillar page.

Examples of pillar content include ultimate guides, extensive glossaries, detailed case studies, or comprehensive tutorials. The creation of effective pillar content requires thorough research, strategic keyword targeting, and a commitment to providing high-quality, valuable information to the audience.