PayperClickModellen

Pay-per-click (PPC) is an internet advertising model where advertisers pay a fee each time one of their ads is clicked. This model is commonly used for search engine advertising, where ads are displayed on search engine results pages (SERPs). When a user searches for a keyword that an advertiser has bid on, the advertiser's ad may appear. The advertiser only pays if a user actually clicks on the ad, not for just viewing it.

The effectiveness of PPC advertising is often measured by metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Advertisers typically set a maximum bid for each keyword, which is the highest amount they are willing to pay for a click. Search engines then use an auction system to determine which ads are displayed and in what order, often based on a combination of bid price and ad quality.

PPC campaigns can be highly targeted, allowing advertisers to reach specific demographics, interests, and geographic locations. This precision helps to ensure that advertising budgets are spent on reaching the most relevant potential customers. Examples of popular PPC platforms include Google Ads and Microsoft Advertising. The model offers transparency and control, enabling advertisers to monitor performance and adjust strategies in real-time to optimize results and maximize return on investment.