PayperClickModellen
Pay-per-click (PPC) is an internet advertising model where advertisers pay a fee each time one of their ads is clicked. This model is commonly used for search engine advertising, where ads are displayed on search engine results pages (SERPs). When a user searches for a keyword that an advertiser has bid on, the advertiser's ad may appear. The advertiser only pays if a user actually clicks on the ad, not for just viewing it.
The effectiveness of PPC advertising is often measured by metrics such as click-through rate (CTR), conversion
PPC campaigns can be highly targeted, allowing advertisers to reach specific demographics, interests, and geographic locations.