Pantonevärvid

Pantonevärvid, or Pantone colors, refer to a proprietary color-matching system developed by the Pantone company. This system is widely used in industries such as graphic design, fashion, product manufacturing, and printing. The primary purpose of the Pantone Matching System (PMS) is to ensure color consistency across different applications and media.

The system assigns a unique number and name to each color, creating a universal language for color specification. This allows designers and manufacturers to communicate precise color choices without ambiguity. For example, a designer can specify a particular shade of blue to a printer, and the printer can use the Pantone guide to mix the exact ink required to achieve that shade.

Pantone develops a "Color of the Year" annually, which influences design trends across various industries. This chosen color is seen as a reflection of the global mood and a source of inspiration for designers. The company offers a wide range of color guides, including coated, uncoated, and matte papers, to assist users in selecting and verifying colors. The standardized nature of Pantonevärvid is crucial for brand identity, ensuring that logos and product colors remain consistent regardless of where or how they are reproduced.