Outletmodell
OutletModell, also written as Outletmodell or Outlet-Modell, describes a business approach in which manufacturers and retailers sell goods to price-sensitive customers through dedicated outlet channels, often at discounts compared with mainline stores. The model typically handles excess inventory, overruns, discontinued items, or seasonal stock. Outlet channels can be physical factory outlets, standalone outlet malls, or online outlets.
Origins trace to the mid-20th century United States; it spread globally with globalization and e-commerce. The
Operational features include discount pricing, location strategy (near production sites or transportation hubs), and sometimes limited
Advantages include faster stock clearance, broader market reach, and improved cash flow. Risks include potential erosion
See also: factory outlet, discount retailer, direct-to-consumer. The term varies by language and industry and is