Otsingumarketing

Otsingumarketing, also known as search marketing, is a digital marketing strategy that focuses on increasing the visibility of a website or web page in search engine results pages (SERPs). This is primarily achieved through two main methods: search engine optimization (SEO) and paid search advertising (PPC).

Search engine optimization (SEO) involves optimizing a website's content, structure, and on-page elements to make it more attractive to search engines. This includes using relevant keywords, creating high-quality content, and ensuring the website is technically sound. The goal of SEO is to improve the website's organic ranking in SERPs, thereby increasing the likelihood of attracting more relevant, unpaid traffic.

Paid search advertising, on the other hand, involves paying for ads to appear in the sponsored results section of SERPs. This is often done through platforms like Google Ads, where advertisers bid on specific keywords. When a user searches for those keywords, the ads appear at the top or bottom of the search results. The effectiveness of paid search campaigns is typically measured by metrics like click-through rate (CTR) and conversion rate.

Otsingumarketing is a crucial component of digital marketing strategies as it helps businesses reach their target audience at the exact moment they are searching for relevant products or services. It is a highly measurable and data-driven approach, allowing marketers to track performance and adjust strategies in real-time. Both SEO and PPC can be used independently or in conjunction to maximize visibility and achieve marketing goals.