Otsemüüjad

Otsemüüjad, often translated as direct sellers, are individuals or companies who market and sell products or services directly to consumers, bypassing traditional retail outlets. This model encompasses a wide range of activities, from door-to-door sales and party plan selling to online direct sales and multi-level marketing (MLM). The core principle is the direct interaction between the seller and the end-user, allowing for personalized service and often, immediate product delivery.

Historically, otsemüüjad played a significant role in the distribution of goods before the widespread establishment of brick-and-mortar stores. Today, the landscape has evolved considerably with the advent of e-commerce and digital marketing, which have provided new avenues for direct selling. Companies utilizing this model often focus on building relationships with their customers, relying on personal recommendations and a strong brand narrative.

While direct selling can offer entrepreneurial opportunities and convenient purchasing options for consumers, it's important to distinguish between legitimate direct selling businesses and fraudulent schemes. Consumers are advised to research companies and individuals thoroughly. Multi-level marketing, a subset of direct selling, involves a compensation plan where participants earn money not only from their own sales but also from the sales of individuals they recruit into the business. This structure has faced scrutiny and regulation in many jurisdictions to protect against pyramid schemes.