Operacionalizálása

Operacionalizálása is a Hungarian term that translates to "operationalization" in English. It refers to the process of making something abstract, theoretical, or conceptual concrete and measurable. This is particularly important in research, planning, and strategy development.

In essence, operationalization involves defining how a particular concept, variable, or goal will be observed, measured, or implemented in practice. For example, if a research study aims to measure "customer satisfaction," operationalization would involve defining specific indicators such as survey responses, repeat purchase rates, or Net Promoter Score. The abstract concept of satisfaction is thus made tangible and quantifiable.

The purpose of operationalization is to ensure clarity, consistency, and comparability. By clearly defining how something will be operationalized, researchers can conduct their studies in a reproducible manner, and different studies can be compared to one another. In business, operationalizing a strategic goal means breaking it down into specific actions, targets, and key performance indicators that can be tracked and managed. Without operationalization, abstract ideas risk remaining merely theoretical, lacking the practical application needed to achieve desired outcomes.