Nykyasiakkaille

Nykyasiakkaille is a Finnish term used in business and marketing to refer to communications, offers, or information intended for existing customers. The base form nykyasiakas means “current customer,” and nykyasiakkaat refers to “current customers.” The allative case form -lle yields nykyasiakkaille, meaning “to current customers” or “for current customers.”

In practical use, nykyasiakkaille appears as part of phrases that describe who the message targets, such as nykyasiakkaille suunnatut tarjoukset (offers directed at current customers) or lähetetään nykyasiakkaille (is sent to current customers). The form helps specify the recipient or audience in written materials and campaigns.

Common use cases include customer newsletters, product updates, loyalty program communications, retention campaigns, and notices about service changes. It is typically contrasted with messaging aimed at new or prospective customers, for example those directed to “uudet asiakkaat” or “potentiaaliset asiakkaat.”

In Finnish business writing, nykyasiakkaille is a neutral and precise way to describe the recipient group. Related concepts include asiakassuhteet (customer relationships), asiakasviestintä (customer communications), and kanta-asiakasohjelmat (loyalty programs).