Normgrupp

Normgrupp is a term used in sociology and psychology to describe a group that serves as a standard or reference point for an individual's attitudes, beliefs, and behaviors. This group provides the norms, values, and expectations against which individuals evaluate themselves and others. Norm groups can be formal or informal, and their influence can vary in intensity depending on the individual's relationship with the group.

Individuals often internalize the norms of their primary group memberships, such as family, friends, or colleagues. These groups shape our understanding of what is considered acceptable, desirable, or even normal within a given social context. For example, a person might adopt the fashion choices or political opinions of their peer group.

The concept of a norm group is also relevant in understanding social comparison. People look to their chosen norm groups to gauge their own success, status, or identity. Deviating from the norms of a particular group can lead to social sanctions or a sense of not belonging. Conversely, conforming to these norms can bring about social acceptance and reinforcement. The formation and influence of norm groups are dynamic processes, evolving with individual development and societal changes.