NPSskala

NPSskala, also known as the Net Promoter Score (NPS) scale, is a customer satisfaction metric used to measure the likelihood of customers to recommend a company's products or services to others. It was developed by Fred Reichheld and his colleagues at Bain & Company in the early 2000s. The scale typically ranges from 0 to 10, with respondents asked to rate their willingness to recommend a company on this scale. Responses are then categorized into three groups: Detractors (scores 0-6), Passives (scores 7-8), and Promoters (scores 9-10). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A higher NPS indicates a greater likelihood of customers recommending the company, which is often associated with higher customer loyalty and business growth. The scale is widely used across various industries and has been adapted for different contexts, such as employee satisfaction and organizational culture.