NPSnominal

NPSnominal is a term that refers to the nominal Net Promoter Score (NPS) of a company or product. The Net Promoter Score is a customer loyalty metric that measures the likelihood of customers recommending a company's product or service to others. It is calculated by asking customers a single question: "On a scale of 0 to 10, how likely are you to recommend [company/product] to a friend or colleague?" Based on their response, customers are categorized into three groups: Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is then calculated by subtracting the percentage of Detractors from the percentage of Promoters.

The nominal NPS, therefore, represents the raw NPS score without any adjustments or further analysis. It's the direct result of the calculation based on customer survey data. While the nominal NPS provides a baseline measure of customer sentiment, it is often more valuable when analyzed in context. This includes tracking the NPS over time to identify trends, segmenting the score by customer demographics or product lines, and comparing it to industry benchmarks. Understanding the nominal NPS is the first step in a broader process of customer feedback analysis aimed at improving customer satisfaction and loyalty.