Müügitorul

Müügitorul, also known as the sales funnel, is a strategic marketing concept used to represent the customer journey from awareness to purchase. It is a visual representation of the steps a potential customer takes to become an actual customer. The term "müügitorul" is derived from the Estonian words "müük," meaning sale, and "torul," meaning funnel.

The sales funnel typically consists of several stages:

1. Awareness: This is the first stage where potential customers become aware of a product or service. Marketing efforts such as advertising, content marketing, and social media are used to attract attention.

2. Consideration: In this stage, potential customers evaluate the product or service. They may research, compare options, and consider the benefits and drawbacks.

3. Decision: This is the stage where the potential customer makes a decision to purchase. This could be influenced by factors such as price, brand reputation, and customer reviews.

4. Retention: After the purchase, the focus shifts to retaining the customer. This involves providing excellent customer service, offering loyalty programs, and encouraging repeat purchases.

5. Advocacy: Satisfied customers may become brand advocates, promoting the product or service to others. This can lead to new sales and further growth.

The sales funnel is a crucial tool for businesses as it helps in understanding the customer journey, identifying areas for improvement, and optimizing marketing efforts. It is widely used in digital marketing, sales, and business strategy.