Mäxi

Mäxi is a Swedish-language YouTube channel and podcast focused on food, cooking, and culinary culture. The project was initiated by Anna Järusaari and Henna Määttä, two Finnish food bloggers, in 2018. The channel gained popularity for its unique and humorous take on Finnish food, often exploring the intersection of traditional and modern culinary practices.

Mäxi's content typically involves recipe demonstrations, cooking challenges, and conversations about food-related topics. The creators emphasize the importance of using locally sourced and high-quality ingredients, often advocating for sustainable and eco-friendly practices. The channel has gained a significant following in Finland and among food enthusiasts worldwide.

Mäxi has also expanded its reach through social media and podcasting. The project's social media channels feature a mix of recipe shares, cooking-related humor, and behind-the-scenes insights into the creators' culinary adventures. The podcast, available on several platforms, allows the creators to delve deeper into topics affecting the food industry, such as food waste, cultural appropriation, and the role of social media in shaping culinary culture.

Mäxi's success can be attributed to its relatable humor, engaging storytelling, and dedication to showcasing Finnish cuisine in a modern context. The project has become an influential voice in Finnish social media and a source of inspiration for food enthusiasts worldwide. While Mäxi's primary focus remains on Finnish food culture, its creative take and friendly tone have resonated with audiences beyond national borders.