Myymälämainonta
Myymälämainonta, also known as in-store advertising or point-of-purchase (POP) advertising, refers to marketing materials and activities placed within a retail store to influence customer purchasing decisions. Its primary goal is to attract attention to specific products, brands, or promotions at the point where the customer is most likely to make a purchase. This form of advertising leverages the captive audience within the store environment, aiming to drive impulse buys and increase overall sales.
Common forms of myymälämainonta include shelf talkers, floor graphics, window displays, end-cap displays, posters, banners, digital
The effectiveness of myymälämainonta can be measured by its impact on sales volume, product visibility, and